Social Media Monitoring is the set of activities which control all conversations online, involving a precise good or brand.
Obviously all the work of monitoring is extending to every channel of communications, such as websites, social networks, wiki, podcasts, forums, microblogs and much more.
In order to have a good control of your media channels supervising and knowing the conversations about your topics could represent a winning strike.
Are you going to conduct an advertising campaign and you would like to measure the impact on your consumers? With social media monitoring you have the chance to know the most influential conversations letting you intervene, improving the appearance of your brand.