When I first started out on Twitter I was overwhelmed by the quantity of apps available, and while I still feel this way sometimes, it gave me far less headaches when I realised that the majority of all Twitter activity can be handled with two clients. One to handle auto-tweets, auto-DMs, all the automatic operations to grow an account quickly, for this I use Tweet Adder (see my review on this site). The other main Twitter client is used to handle the personal interactions with the community, the replies, the retweets, the non-automated DMs. If you’re not using the free software TweetDeck for this, you’re missing out on an opportunity to save a lot of headaches!
In this review, I’ll be explaining TweetDeck’s features with reference to the previous client I used instead, and discussing a couple of tactics I’ve been using effectively to build targeted followers for my E-marketing campaigns
TweetDeck vs. my previous client Twirl
I used Twirl before I found TweetDeck, both are free, both have similar fundamental features, but right from the get-go it was clear that TweetDeck was a lot better.
Firstly, look at how much better the appearance of TweetDeck is. You can view multiple columns at once, not just showing the basics, your DMs and mentions, but for the time-line of hashtags, or lists you’ve created.
The biggest weakness of Twirl by comparison is that you can’t select your categories. Two such categories show the time-line for your friends or followers, but this is pretty redundant for most marketers because of how many followers and friends get added. Most of us aren’t going to randomly browse through thousands upon thousands of tweets. This is where TweetDeck shines, because you can view the time-line of your lists. So for example, I add anyone with 30,000+ followers that retweets me to my daily retweet list on my main account. Then each morning when I wake (well, 12pm) I just open the client, the list time-line loads automatically, and I have a collection of tweets that can work as social networking currency for me, because when these people list and retweet me in return, I get my content out to their massive quantity of followers.
‘#Worldcup where buy merchandise -www -com -http -https’
Another useful tactic that works for TweetDeck and not Twirl is loading hashtag groups, and this opens up a whole new level of utility for clients like this. One use of this is to scan trending groups for a particular field relevant to your marketing. So for example, people affiliate marketing #Worldcup merchandise were using this tactic recently to tap into large quantities of potential buyers. The real genius of the client is that you can select combinations of hashtag groups and words. So that marketer could have had a column for ‘#Worldcup where buy merchandise -www -com -http -https’. By removing the posts with links in, a vast proportion of the competition is removed, and that marketer can then @ people individually to suggest where to buy products.
This can be quite time consuming, and I’m told of products like Tweetomatic profiteer that will automate the process of @mentions to potential buyers. I’m also told of a lot of problems with this software, if you are considering buying it, read this Warrior Forum post first! Incidentally, that’s an excellent forum to get truthful information about a product, rather than just the type of sales pitch information that has over-saturated the net.
Following back and #TeamFollowBack
I’ve always advocated following everyone back. Yes sure it’s personal preference, but if you do this, you can add ‘I followback’ to your bio, encouraging people to follow you, and adding to the number of searches in Twitter directories such as Twello that find your profile.
If you follow back, you can use Tweet Deck to add groups such as #followback #ifollowback and #TeamFollowBack (#TFB), the latter is a group of followbackers that are identifying themselves collectively. If you search their time-line, you can retweet their regular ‘retweet for a shoutout’ type tweets and quickly get your name out there. People that follow back are in general much more likely to follow you, and I find this is a great way to build your numbers fast. Some marketers will frown on this because the users aren’t targeted to a particular niche, and I accept this, which is why I only do it for one account, my main account that is about networking and promoting people and broadcasting any information in return for them retweeting mine. The social media information I include is relevant to everyone on Twitter, hence this approach! I still find more targeted followers using Tweet Adder.
If you’re not happy with TweetDeck, it’s a lot more configurable than Twirl, special mention has to go to the specific set up options for using your Twitter API. Remember that the more columns you use, the more API you use up, so if like me, you like to leave 7 or 8 columns open, reduce these quantities here at the cost of slightly slower updates .
It really is amazing what you can get for free, TweetDeck can do everything that Twirl can do and a lot more. The most important feature of all is the ability to combine hashtag groups and individual word searches, and if you can harness this properly, you’ll be laughing all the way to the bank.
If you’ve got a minute, check out my Tweet Adder review, it’s the best Twitter tool and could net you a lot of money on Twitter!